Alex Calder has spent years writing content for B2B technology companies: search-focused articles, in-depth guides and product pages for readers who research carefully before they buy.

On this blog, the focus is a newer problem: how a business gets named when its customers ask ChatGPT, Perplexity or Google's AI instead of scrolling through ten links. Every guide aims to be practical: real questions, clear steps, and examples you can copy.

Alex Calder is a pen name. It keeps client work and this blog separate.

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